I saw this ad a couple of weeks back in Fortune. I frankly did not know about Barclays Wealth, and I don't believe I am their target audience for this ad ;-)
That said, I was attracted to the message - and it got me thinking. What exactly does Wealth mean to me? I have been mulling over what it really means to me.
Wealth is important - and for me, the primary goal for Wealth Creation is to ensure the well being of my family- wife & children and to ensure that all their basic needs are taken care of in case something happens to me. Secondly - I want my daughters to have a financial safety net that I did not have as I started working and building my life - so that they are always free to test their limits in this world without having to worry about "what if..". Lastly, I look at wealth to give me a platform to do other things that matter to me in life - starting an orphanage (sometime in the future) and helping people in need - especially old people.
Wealth, unfortunately is a necessity! Without it, one cannot do many of the good that one may otherwise want to.
This ad was great. I may never be a Barclay's Wealth customer- but then, this ad did touch me. For that I will always remember this ad.
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