This came in Business Week – May issue
"Car buyers with lousy credit have a new digital rep man to worry about. Sekurus, a Temecula technology firm, is racking up sales of its On Time device, a $250 under-dash gadget that disables a car's starter if the owner falls behind on loan payments. Its main customers are car dealers who cater to subprime borrowers! "
This to me was very interesting news. A reminder service is great –but something that disables the owners car, is something quite something. Interesting are these times- when we get technology supporting us for the oddest things… what next? If you default on your home loans, the doors don't open anymore?
Another thought – does it affect the equity of this brand?
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